Cookie Policy

Introduction
opticumonline.com (“we” or “us” or “our”) may use cookies, web beacons, tracking pixels, and other tracking technologies when you visit our website [opticumonline.com.com], including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”) to help customize the Site and improve your experience.
We reserve the right to make changes to this Cookie Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Cookie Policy. Any changes or modifications will be effective immediately upon posting the updated Cookie Policy on the Site, and you waive the right to receive specific notice of each such change or modification.
Use of Cookies
A “cookie” is a string of information that assigns you a unique identifier that we store on your computer. Your browser then provides that unique identifier to use each time you submit a query to the Site. We use cookies on the Site to, among other things, keep track of services you have used, record registration information, record your user preferences, keep you logged into the Site, facilitate purchase procedures, and track the pages you visit. Cookies help us understand how the Site is being used and improve your user experience.
Types of Cookies
The following types of cookies may be used on the Site:
Strictly Necessary Cookies: These cookies are essential for you to be able to navigate the Site and use its features. Without these cookies, the services you have asked for cannot be provided.
Performance Cookies: These cookies collect information about how you use the Site, such as which pages you visit, and if you experience any errors. These cookies do not collect any information that could identify you and are only used to help us improve how the Site works and understand what interests our users.
Functional Cookies: These cookies enable the Site to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced features to improve your experience.
Targeting Cookies: These cookies are used to deliver advertisements relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
Third-Party Cookies
Our website may contain links to third-party websites and applications of interest, including advertisements and external services that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Cookie Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website. You should take the steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for any third parties’ content or privacy and security practices and policies, including other sites, services, or applications that may be linked to or from the Site.

How We Use the Information We Collect
We may use information collected about you through cookies to:
Remember your preferences and personalize your experience.
Deliver targeted advertising, coupons, newsletters, and other information regarding promotions and the Site to you.
Help us improve the Site and services offered.
Respond to customer service requests.
Send you a newsletter.
Provide you with more relevant content and advertising.

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